Plai — Carpathian Hikes .
A website for a guided group-hiking service in the Carpathians — book a spot in a guided group, explore the Hoverla, Gorgany and Chornohora routes, a gallery and the raw emotion of the mountains.
- Client
- Plai — Carpathian Hikes
- Industry
- Tourism · Outdoor recreation
- Year
- 2026
- Format
- One-page landing
- Services
- Design · Development
Plai is a service for organised group hikes in the Carpathians. The name comes from the authentic Hutsul word “plai” — a mountain trail.
The site solves one task: a person sees the route, feels the atmosphere of the mountains and books a spot in a guided group. No extra steps — from the first screen to the CTA in 30 seconds.
The design is built on a rich dark green with an amber accent. Real photos of the Carpathians — Hoverla, Gorgany, Chornohora — convey the authenticity of the region without stock clichés.
Convey the mountain atmosphere and drive bookings
The tourism market is overloaded with cookie-cutter sites. We needed to stand out through authenticity — without fake gloss, but with a clear conversion funnel.
- — authentic photos, not stock
- — one clear path to booking
- — an emotional connection to the route
Real Carpathians + an amber CTA at every step
A dark hero with mountains, real route photos, a “Why Plai” block with concrete guide benefits. Every section leads to a single action — book a spot.
click a screen → view
→ a website with online booking of a spot in a group, a route catalogue with real photos and ascent statistics
The Carpathians are more than a route on a map. Plai conveys that feeling before a person has even decided to go.
