Plai
A site for guided group hikes in the Carpathians: Hoverla, Horhany and Chornohora routes with elevation, length and difficulty, a mountain gallery and booking a place in a guided group. Being prepared for launch.
- Client
- Plai
- Industry
- Outdoor travel
- Region
- Carpathians
- Status
- Preparing for launch
- Routes
- Hoverla · Horhany · Chornohora
- Groups
- Up to 10 with a guide
- Stack
- Nuxt · Tailwind
- Role
- Design & build
Three routes on one grid
Every route is a card with elevation, length, distance and difficulty. A person sees at once whether the hike is for them.
Show the mountains and lead to a booking
There are many hiking sites and most look alike. Plai had to stand out with the real Carpathians — and still lead to one action: book a place in a group.
Groups filled in DMs
Dates, places left and “can I manage it” — all in messages. The organiser answered everyone one by one.
Unclear difficulty
A person could not tell whether a one-day Hoverla climb was for them, or that Horhany means two or three days over rock.
Stock mountains
Template sites with someone else’s photos do not convey why you would go at all. Real shots of the routes were needed.
A route card
Elevation, length, distance and level — Easy+, Moderate, Hard — on every card, before the click.
Booking a place online
Pick a route, book a place — and go with a guide. Small groups of up to ten, logistics and safety on the organisers.
The real Carpathians
A dark green ground, an amber accent and photos from real hikes in the “Every frame is a moment in the mountains” gallery.
Four screens to a booking
The home page, the routes, the gallery and “how it works” — everything a person sees from “I want to go hiking” to a booked place.
The site is ready for launch
Plai has not opened bookings yet, so there are no analytics figures here. This is what is already done.
We will update this page after the first season, once there are real numbers.
