Pavlon 2.0
A landing page for Vlad Pavlon, an online coach for Ukrainians abroad: client before/after results, open prices for five formats and requests straight into Telegram. The second version, replacing a page that lived on Instagram.
- Client
- Vlad Pavlon
- Industry
- Fitness · online
- Audience
- Ukrainians abroad
- Year
- 2026
- Format
- Landing · 1 page
- Language
- Ukrainian
- Stack
- Nuxt · Tailwind
- Role
- Design & build
The landing page on desktop and phone
Show that online coaching works at a distance
Online is easy to dismiss as “not serious”: no gym, the coach in another country, a time difference. The page had to answer those doubts before a visitor puts them into words.
Everything lived on Instagram
Prices in stories, terms in DMs. Everyone who was interested asked the same questions — and the coach answered by hand every time.
Different countries and time zones
Clients write from Poland, Germany, Britain, Canada. The page had to explain how it works when coach and client live on different clocks.
Results without proof
Before/after photos and reviews were scattered across stories. There was nothing to quickly show a new person that the method works.
Five formats with prices
One-off services and subscriptions, each on its own card: what is included, what it costs, how to start. From a $50 consultation to monthly coaching.
An “anywhere in the world” block
How training works: at your own pace, with the gear you have, with support in Telegram. Time zones named outright — Poland, Germany, Britain, Canada.
Results and reviews by country
Before/after photos with a line on what changed, and six reviews with a name and a country. Requests go to Telegram, answered within a day.
The blocks that sell
It is one long page. These six blocks answer a client’s main questions: who the coach is, how it works, what the results are, what it costs and how to start.
What the coach got
Terms, prices and proof are now on one page — the coach no longer retypes them in DMs.
